Something Else by Natalie Wood

The Australian fashion label Something Else marries high fashion with modern street edge. Founded by seasoned artist and designer Natalie Wood, its focus is creating feminine yet provocative apparel for women who take a more experimental approach to style. Wood's pieces feature beautiful fabrication and prints and have attracted a loyal following not only in Australia but all over the world. Her designs appeal to women of all walks of life and have caught the fancy of key fashion media like Vogue Australia, Russh, Marie Claire, Oyster and Nylon. Something Else has also achieved success in profile boutiques all over the planet.



Natalie Wood is known world wide for her successful fashion brands. She's the founder of the cult label Sample and the art-based Beauty of Nature label, as well as the former creative director of the skate and surf label Insight, which has earned global popularity. What sets Something Else apart from her other labels, however, is that it enables her to express her true creativity to a much higher degree. It's a lot more fashion-forward and high-end, featuring more sumptuous fabrics and more refined styles. She sees the brand as an outlet for expressing herself through design.



The strength of Something Else lies in Wood's dedication to collaborating with widely known artists who pool their talents to create street-chic garments with edge through blending art with fashion. Each of her collections is the result of merging creative disciplines as she harnesses the beauty in art, music, popular culture and nature and applies it to fashion. She has worked with artists such as Georgina Cullum, Deanne Cheuk, Michaela Saunders, Skullux, Fontaine Anderson and Tara Marynowski. Each season she partners up with a new artist who creates the prints for her signature tees.



Wood draws her inspiration for Something Else from diverse sources. Nature is the biggest source of her ideas but she also sees her spirituality and bohemian lifestyle as important catalysts of her creativity. Even people-watching can spark new ideas for Wood, who likes getting inside other people's heads and imagining why they do or wear the things they do. She personally matches the perfume she wears each day to her current mood and adores personalizing her style with interesting jewelry like chunky rings with big crystals. Wood's visionary ideas inspire everyone she collaborates with and her unique, innovative approach continues to earn her recognition around the world.







Terrence Jones is a fashion student in London, and fan of Something Else by Natalie Wood.